This project incudes a full brand identity creation. Starting with the logo design, I developed this into a strong set of strategy ideas and techniques to bring the identity together. Appatree is a bold, youthful, forward thinking web and mobile application development company The brief was to create branding and a website to represent these characteristics while maintaining the professional aesthetic. The logo was forged from the letters "A" + "T" in an elegant and unique way. It is instantly recognisable in a single colour or with the full colour gradient. The website design flows smoothly with the branding, balancing creativity with purpose and client facing detail to reflect Appatree's mission statement and the personality of the team.